The Essentials of Detecting BIA-ALCL
Fundraiser Event 2- Amer. Cancer Society

Conference: Male Breast Cancer Seminar

Animated Social Media Infomercial PSA: Breast Cancer Awareness  Commercial sample: Cosmetic Dentistry

VIDEO is today's most powerful communications platform for health and wellness education - barnone! The production team at INTERMEDIA WORX (IMWorx) has promoted some of New York's top medical professionals and cancer fundraising organizations with top video services for broadcast, digital podcast and social media distribution. Contact us for a free consultation and explore how IMWORX videos can elevate your web presence globally! Call 631-920-5757 today.

Ultrasonography of Dermal & Subcutaneous Disorders

Education & Awareness
Winning your audience neither about research or public awareness; production nor distribution; branding nor networking. It's ALL of these things rolled under one committed strategy.

Over the short span of podcast and streaming technologies, the health, wellness and medical communities have grown exponentially through the impact of free sharing and the expanded availability of information. POPULARITY and RANKING comes from relevant content to elevate your searchability to the top of all search engines while social media has conquered the front lines of distribution and content valuation. Mastering this means investing in a dedicated campaign, impactful productions and delivering useful information to a highly selective audience.

This is the art and science behind Web Presence.


Gallbladder 101


GET IN THE KNOW! Today's business climate is more competitive and saturated than ever- especially in the healthcare profession. Where "hanging out a shingle" and being associated with a local hospital carries little assurance for referrals, medical professionals are now driven to pursue more innovative and entrepreneurial ways to win public recognition.

1) NETWORKING FOR REFERRALS: Maintain a consistent stream of relationship building with fellow physicians by joining professional groups, meetings, fundraisers and general gatherings. Web-based networking communities (like LinkedIn) and social media also provide a huge platform for exposure and advanced connections.

2) FACE-TIME PUBLIC APPEARANCES: Get out of your office and take center stage in health fairs, seminars, speaking engagements and charity events. Set up educational platforms to promote your expertise while earning the opportunity to meet and greet future patients. Events are some of the best ways to enrich your credibility to the public while adding to your ability to be approachable to future relationships. As with any leadership role, conducting educational seminars, presentations and demos positions you publicly as an authority in your specific study. By showcasing your knowledge, you are winning direct connection with public trust - translating into referrals.

2A) GIVING PLATFORMS & ADVOCACY: Another opportunity to connect with the public is by participating in community gatherings that involve public good, you are positioning yourself as a caring, approachable member of their daily lives- and not just another service provider.

3) BLOG: To create your own e-magazine or blogsite shows your expertise through educational marketing. Share your findings, theories and ideas under the noble stage of journalistic integrity (from the free press philosophy) while expressing your passion for the subject to those who seek advanced information. This translates into public recognition and fostering reputation.

4) IMPROVE PATIENT COMMUNICATION: To prevent loss of patients is to reinforce patient connectivity with better communications. Start with email and phone appointment confirmations. Also, have your staff contact the patient for brief surveys to get feedback. The phone is an even better connector to follow up on a patient to see how they are feeling. These tips go a long way in maintaining loyalty, dedication and conveying genuine care.

5) VIDEO: Your 'business' is fundamentally promoted through face-to-face connectivity to win public trust. Enacting this has become that much simpler with today's YouTube technology where you can send a video message to all your patients at a single push of a button. Moreover, there are endless possibilities for video messaging including testimonials, infomercials, educational topics, vlogs (video blogs), tips and advice, event coverage, product reviews etc.

"Welcome to my practice"
Video Sample 1 
"Hosted Practice Tour"
Video Sample 2
"On the Air"
Video Sample 3

6) TECHNOLOGY: Use today's tools to help facilitate your administrative services efficiently. Upgrade your website to have forms ready and downloadable at home in order to eliminate wait time in the office. You can also use your website by having a private portal to access their print-ready records, set up an appointment online or set up reminders.

7) CONSTANT CONNECTIVITY: Newsletters, special announcements, educational blogs and other promotions are easy with the various e-blast newsletters available to your practice. Keep fresh in their minds that you are available for more than just a regular checkup. With unlimited content options and share-able concepts, all patients can benefit from your newsletters.

8) DIGITAL REFERRAL & THE "SHARE" BUTTON: Web is famous for viral marketing and medical professionals should take advantage of this feature. To "share" is a popular function of any social media site and can easily be installed in your website to prompt your patients to forward it to their friends and relatives. By fleshing out your website to include your accolades, your expertise and possible news features gives you more elements for your patients to show off and share with others. This is a digital way of passing your card for referrals.

9) ONLINE REVIEWS & REPUTATION MAKERS: Patient testimonials are crucial in the digital PR business for any practice. Your name can be highly ranked or celebrated by those who have experienced your care and practitioner reviews are some of the best ways to get the attention of anyone seeking a specialist. Learn how to get the right exposure in review sites and how to continue getting positive feedback in search engines.

10) GREETING CARDS: It is always a pleasant surprise to hear from your dentist or doctor for something other than an appointment. Holiday cards are prevalent but Birthday cards are few and special. Thank you cards are also well received- especially the hand written kind!


  • YouTube is the 2nd largest search engine on the internet and is owned by Google with over 100 million views each day. (positioning your business in YouTube is a wise choice)
  • Videos are SEO-able where it easily shows up in Google and adds top rankings in Search Engines Faster
  • Where websites are reader-only, a Video speaks, has motion, sound and the impact of salesmanship. Gets the point across faster than reading words
  • Video's immediate interactivity is far more ENGAGING and CAPTIVATING than words on a screen
  • Puts a FACE to your business… showing your face publicly to your prospective buyers builds trust
  • Tons of content options available
  • A professional presentation with graphics, pro-audio sound and hi-def digital quality easily presents your products, services & your business in the best light
  • A great website upgrade : Advanced interactivity and visual dimension to any static website
  • Go Viral: Videos are easily share-able as links in any email or social media, embeddable in any webpage, connectable with your QR code and is a portable digital sales rep under 2 minutes
  • Cost-effective and result-driven as a webmarketing tool
  • Accessible and sendable from anywhere: pc, phone, email, website, ipad etc
  • Dominate your competition: be the EXPERT IN YOUR FIELD